Doing The Right Way

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What Do Logo Colors Tell Us?

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?

You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. Is your target market male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.

You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.

Men are attracted to the color red. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.

Orange is a friendly, playful color. It shows overall energy. It has a great effect on children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

Here now are the cool colors.

Many logos contain the color blue. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.

It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.

If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

In its own category is black and white. Combined with other colors, they are very powerful.

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